Orellana Case Studies

• Brand Registry control regained across all products, the foundation every other fix depends on
• Trademark-violating listings, illegal multipacks and 20+ external sellers removed, restoring price control
• Old-packaging listings merged to preserve reviews and the catalogue consolidated
• Titles, bullets and descriptions rebuilt across six SKUs, every line compliance-reviewed
• Advertising trialled on never-advertised SKUs from our own reinvested margin, with Premium A+ and a brand story live across the range

The hero SKU recorded its best-ever conversion month at 58.82%, against 33.01% a year earlier.

• Compliance blockers cleared case by case, including biocidal classification and import restrictions
• Native-speaker localisation across German, French and Swedish with keyword research per market, no auto-translation
• Imagery reworked to local conventions with Premium A+ live in all three languages
• Pan-EU FBA and Prime next-day activated, the Prime badge live for the first time
• The first EU advertising in the brand's history launched and self-funded

The first campaigns turned £619 of spend into £2,360 of ad-attributed sales at a 3.81 blended ROAS, peaking at 6.91. Over £10,000 of localised content was delivered at no cost to the brand. France and Sweden are built and ready to scale behind Germany.

• The full ad account audited and every inefficiency documented before touching a bid
• Campaign structure rebuilt across the range, with branded, generic and competitor targeting separated
• Incorrectly added negatives removed, releasing the search terms that actually convert
• Wasted branded-search spend cut and reallocated to terms that earn their place
• Weekly re-optimisation against live data, with transparent reporting on where every pound goes

Revenue grew 40% year on year over the same period while spend fell, and the two hero ranges posted back-to-back record months.

• Full operational takeover: pricing, buying reports, claims, account health and a weekly board cadence
• An evidence-first claims engine, with reimbursements, fee corrections and disputes pressed to a decision
• £73k of written-off stranded inventory recovered and back on sale
• The repricer migrated and the software stack rationalised, saving £38k a year
• Hard range calls made early, with the loss-making big-screen line exited on the data

The first full quarter swung from a £6.4k loss to £46.4k of net profit on 13.4% higher UK sales. German net margin more than doubled on deliberately reshaped revenue, and recovery is now a structural profit line in both markets rather than a one-off clean-up.

• The transition to a single brand-aligned seller led properly, with existing sellers supported through sell-down
• RRPs reinstated after an average 17% cut, protected by consistent Buy Box control
• 52 listings consolidated into four variation families, range rating up from 4.2 to 4.5
• SEO rebuilt end to end with eight new images per ASIN and Premium A+ across the range
• Nine EU marketplaces opened via EFN and Build International Listings

Secondary ranges grew 72% on average, 15,000+ units have been ordered since the partnership began and roughly 10% of UK sales now reach new customers across Europe.

• The commercial case built for a product designed to complement the existing range
• The flagship listing used to funnel traffic toward the new product from day one
• SEO-optimised title, bullets and backend keywords live with lifestyle imagery and A+ content
• Auto and manual PPC on a minimal budget, paused and repriced at 25+ units a day to protect stock

Month one closed at a 25.1% conversion rate, 29.78% ACoS and a 3.36 ROAS straight from launch, with the entire launch stock sold out and new stock going into production.

• The hijacked ASIN reclaimed through Brand Registry and brought back under the brand's own name
• Every layer rebuilt: title, bullets, description, infographics and A+ content
• Keyword coverage expanded from 4 phrases to 37, and 437 on the rebuilt listing
• Five campaign types launched from a standing start, negatives pre-programmed to protect ACoS
• A phased rollout that proved the model on one listing first and never disturbed existing distributors

The Best Seller badge followed within three weeks, and seller performance improved 98.3% across two months.

• A new variant launched to reset the category entry point and regain share
• The listing built from scratch with 39 high-value keyword phrases integrated naturally, no stuffing
• Photography-led imagery and infographics making certified quality obvious in the first three seconds
• Launch advertising funded with our own money and re-optimised continuously against live data
• MAP violations, browse node issues and competitor interference managed without losing momentum

Best Sellers Rank moved from over 15,000 in week one to 1,444 by the end of month one. The launch product became the best performer in the brand's entire range and sales more than doubled the initial target.